SAUKHYAM MEANS HAPPINESS AND WELL BEING
We chose the name Saukhyam for our reusable pads because we believe menstruation has been undervalued and ignored for too long. Women give birth to every human being and menstruation makes that cycle possible. When you switch to our beautiful reusable pads, you are celebrating the life cycle and honoring your place in it.
Initially, as part of the Amrita SeRVe (Self Reliant Village) project of the Mata Amritanandamayi Math, we set out to design a reusable pad that women in rural India would actually use.
We ended up creating a pad that’s better for women everywhere. Its finding global acceptance and educated, well-informed women are making the switch.
Our reusable pad initiative is inspired by the world-renowned humanitarian Sri Mata Amritanandamayi, Amma.
This initiative is a project of Embracing the World, a multi-national collective of not-for-profit organizations dedicated to working for the poor and needy. We are but one strand in a broader fabric of humanitarian initiatives.
In December 2016, Saukhyam Reusable Pads won the Most Innovative Product Award at the National Institute of Rural Development in Hyderabad, India.
“Is God a man or a woman? The answer to that question is that God is neither male nor female – God is That. But if you insist on God having a gender, then God is more female then male, because the masculine is contained within the feminine.”
– Amma (Mata Amritanandamayi)
Saukhyam Reusable Pads have been designed and made with guidance received from Amma, Sri Mata Amritanandamayi Devi. Amma is known and revered all over the world as a great humanitarian and spiritual leader.
Amma guided the team to develop reusable pads and to use banana fiber for enhanced absorption. Banana fiber is a natural absorbent and has therapeutic qualities as well.
Amma has been encouraging young women to switch from using disposable pads to using the Saukhyam Reusable Pads. With Amma's constant encouragement and urging, we feel that reusable pads will become more mainstream than they currently are.
Already the interest, especially among young students and professionals, to try these pads is immense.
Amma guided the team to develop a version that was more suitable for the working woman and for the student who cannot conveniently change when at school or at work. The Saukhyam Reusable Day Pad Plus has 10 gms of banana fiber, and offers lasting protection for many hours.
When the team initially wanted to develop disposable pads from banana fiber, Amma’s clear instruction was that banana fiber was too valuable to be used only once and thrown away. Even though tons of banana fiber is mostly discarded even today, we feel that in instructing like this, Amma was teaching the project team the essential principles of sustainability and a circular economy in which there is no waste.
In December 2018, the project was lauded at the UN Climate Change Conference in Poland for its sustainable financing model.
Amma is encouraging production centers to be started in the villages where the Mata Amritanandamayi Math is already working as part of the Amrita SeRVe (Self Reliant Village) project.